Hard Rock International Supports Breast Cancer Research

The 16th Annual PINKTOBER™ Campaign to Launch Sept. 15

The world- famous Hard Rock International and the Breast Cancer Research Foundation (BCRF) join forces to launch the 16th Annual PINKTOBER™ campaign. PINKTOBER™ is Hard Rock’s signature Breast Cancer Awareness program, which brings together musicians and fans from around the globe to raise awareness and funds for BCRF. A part of the Foundation’s corporate partnership family since 1997, Hard Rock has raised nearly $4 million for critical research. 

This year, LA- based rock band Echosmith and the Hard Rock brand are continuing their extraordinary support by kicking off the 2015 PINKTOBER™ campaign with a free concert in support of research. The concert will be held at Hard Rock Cafe New York on Monday, Sept. 14 at 7:30 p.m. 

In addition to performing hits from their debut album Talking Dreams, including the certified double platinum track “Cool Kids” and new single “Let’s Love,” Echosmith will make a memorabilia donation to Hard Rock’s world-famous collection – including Sydney’s dress, a guitar, as well as handwritten lyrics to their hit, “Bright.”

“With the support of artist ambassadors like Echosmith and all of our fans around the globe for Hard Rock’s annual PINKTOBER™ program, we can help raise more funds each year and assist our charity partners by funding critical breast cancer research,” said John Galloway, Sr. Vice President and Chief Marketing Officer at Hard Rock International. “Through the global campaign, which unites Hard Rock Cafes, Hotels and Casinos, we are able to spread the message of strength, hope, awareness and support, which impacts the lives of millions of men and women worldwide.”

Now through the month of October, guests of Hard Rock can support breast cancer research by visiting Hard Rock properties around the world by purchasing Hard Rock’s PINKTOBER™ limited edition merchandise, including tees, pins, pink bed sheets, pink robes and more. Proceeds from PINKTOBER™ will benefit research and awareness-driving efforts.

For a complete list of ways to get involved in Hard Rock’s PINKTOBER™ campaign, click here.