Lifetime and BCRF Launch #BeTheEnd PSA for October

Heidi Klum, Top Model and Host of Project Runway, Stars to Raise Awareness

BCRF and Lifetime have partnered to kick off Breast Cancer Awareness month to call attention to the importance of research. Together, we have launched a new PSA, starring Heidi Klum, Emmy-winning host and executive producer of Project Runway. She takes the audience through a visual journey of the alarming statistic: 1 in 8 women will be diagnosed with breast cancer in their lifetime. The cable channel has actively supported breast cancer research for 20 years and its partnership with BCRF will bring its contribution to unprecedented heights. The PSA will air on Lifetime and all of A&E Network’s channels throughout the month of October as well as on Taxi TV in select cities nationwide.

Read more about our #BeTheEnd campaign or help us spread the word on social media.