Our longtime partner Lifetime has teamed up with legendary entertainer Patti LaBelle for its 2022 Stop Breast Cancer for Life public service initiative. This year’s programming includes a new PSA focused on Black women and breast cancer, informative short-form video content, and three films featuring stories about breast cancer.
In Lifetime’s new PSA, which will run on Lifetime, A&E, and History, through distributor partnerships, and on the network’s social media channels, LaBelle highlights how Black women are impacted by breast cancer and underscores the need for more research. Most notably and devastatingly, Black women are 41 percent more likely to die from breast cancer compared to white women, despite similar incidence rates—a statistic that BCRF and its researchers are committed to ending. LaBelle, who performed at BCRF’s Hot Pink Party this spring, will star in the upcoming Lifetime holiday movie, A New Orleans Noel, which is based on the life of New Orleans chef Loretta Harrison, who passed away from breast cancer this year. This cause is also very close to LaBelle’s heart, as several of her family members have been diagnosed with cancer.
“When Lifetime asked me to lend my voice to this year’s campaign, it was an easy yes,” she said. “I don’t want to lose another woman to breast cancer. I want it to stop forever.”
In addition to the new PSA, Lifetime will air three breast cancer–focused movies on demand, on the Lifetime app, and on MyLifetime.com: Olivia Newton John: Hopelessly Devoted to You, Four Extraordinary Woman, and the Critics’ Choice–nominated List of a Lifetime, starring Kelly Hu, Sylvia Kwan, Patricia Velasquez and metastatic breast cancer thriver Shannen Doherty, who directed Lifetime’s 2021 PSA for BCRF.
Lifetime will also feature short-form video content about breast cancer and donate 15 percent of each purchase made at the Lifetime Store to BCRF during the month of October. Lifetime will once again support BCRF researcher Dr. Hedvig Hricak and the Foundation will honor this grant at our Symposium & Awards Luncheon in October.
“We are proud to continue our partnership with BCRF as they support those tirelessly developing advances in the fight against breast cancer and hopefully one day, a cure,” said A+E Networks Group President and Chairman Paul Buccieri said.
BCRF President and CEO Myra Biblowit applauded Lifetime’s Stop Breast Cancer for Life initiative this year.
“We are grateful that our partners at Lifetime are highlighting the devastating disparities that Black women face after a breast cancer diagnosis,” she said. “Lifetime and BCRF are committed to highlighting the importance of lifesaving research so that everyone impacted by this disease can live longer, healthier lives.”
Watch the Lifetime PSA above and visit MyLifetime.com to learn more about Stop Breast Cancer for Life.
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