For its influential Stop Breast Cancer for Life public service campaign supporting BCRF, longtime partner Lifetime has teamed up with stars Lyndsy Fonesca, Karrueche Tran, and Jackie Cruz to highlight rising rates of breast cancer in younger women and the importance of early detection and learning your personal risk.
“We are grateful for Lifetime’s continued support in raising awareness about breast cancer and advancing our mission,” BCRF’s Chief Scientific Officer Dorraya El-Ashry said. “While the incidence of breast cancer in younger women remains low, diagnoses in women under 50 are rising. We’re making strides in understanding the disease better and improving care for younger patients, with the goal of reversing this trend. Lifetime’s ongoing commitment to highlighting breast cancer year after year plays a vital role in propelling this lifesaving research forward.”
This marks the 30th year of Lifetime’s Stop Breast Cancer for Life initiative. The PSA campaign will air on Lifetime and across digital platforms and will be amplified by Lifetime’s distribution partners. Stop Breast Cancer for Life will also feature four Lifetime films with breast cancer at the center including the breast cancer short film anthology FIVE from directors Jennifer Aniston, Demi Moore, Alicia Keyes, Penelope Spheeris, and Patty Jenkins and starring Fonseca, Jeanne Tripplehorn, and Patricia Clarkson."Breast cancer continues to affect far too many lives, including women of all ages and backgrounds,” A+E Networks Group President and Chairman Paul Buccieri said. “A+E Networks is proud to join BCRF to raise awareness about early detection, galvanize funding for critical research, and continue to pave the way to find a cure and breast cancer once and for all.”
Watch the PSA above and learn more about Stop Breast Cancer for Life here.
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