Lifetime and BCRF Premiere New PSA

TV actress Elizabeth Lail shares a powerful message on the power of research.

BCRF and Lifetime have partnered again to commemorate Breast Cancer Awareness month by highlighting the importance of research. The network has launched a new PSA, featuring Elizabeth Lail, star of new series YOU, who shares a poweful message. Every 19 seconds, a woman in the world will be diagnosed with breast cancer – together we’re committed to changing that statistic by advancing lifesaving research.

Lifetime has actively supported breast cancer research for more than 20 years and its partnership with BCRF is critical to our shared mission: to be the end of breast cancer.