Alex Woo

Alex Woo is an award-winning designer who has been creating personal and timeless jewelry for more than 20 years. Alex Woo was the first jewlery designer to specialize in personalization with her most recognized and celebrated Little Icons^TM. As someone dedicated to advancing breast cancer research, Woo designed the Activist PINK Pendant in 2016 as a sleek sculpture that can sit up on its own—a subtle reminder to stand together.

The PINK pendant is available year-round to make an impact. Additionally, since launching the Activist PINK line, Alex Woo has developed a PINK shop featuring beautiful pieces in pink that support breast cancer research specifically during breast cancer awareness month. Twenty percent of the purchase price of every necklace sold is donated to BCRF!