CAKES body

BCRF welcomed CAKES body as a partner in 2024, kicking off a collaboration focused on accelerating research and empowering young people to understand their risk for breast cancer.

In 2025, CAKES increased its support to $400,000, creating the She’s Not Too Young: A CAKES body x BCRF Fund for Younger Women with Breast Cancer. As breast cancer rises at an alarming rate, the fund will accelerate urgently needed research and expand resources to address the unique challenges younger women face with breast cancer.

In the past decade, breast cancer among women ages 20-39 has risen at double the rate of women over 50. Despite medical advances, women diagnosed under 40 often experience worse outcomes due to later detection and more aggressive tumor biology. Younger patients also face distinct challenges, from fertility concerns and early menopause to limited long-term emotional, physical, and social support. This year, CAKES is thrilled to deepen their commitment to breast cancer research with this focus on younger
women – a core demographic of their community.

The She’s Not Too Young CAKES body Fund will support the full spectrum of BCRF’s research portfolio from prevention and risk assessment to heredity, ethnicity and genetics, treatment innovations, and survivorship support, including:

• Early Detection & Prevention: Earlier diagnoses for women under 40
• Risk Awareness & Understanding: Better tools to reduce risk, especially for women
  with no familial history
• Equity & Empowerment: More inclusive and culturally competent research
• Targeted Treatments: Improving outcomes and reducing side effects that affect fertility,
  heart health, and quality of life
• Life After Diagnosis: Addressing the long-term challenges young patients face

In October, CAKES is also encouraging women everywhere to take the CAKES Challenge: Know Your Risk—a call to action to take a breast cancer risk assessment and prioritize proactive conversations about breast health. Learn more at https://cakesbody.com/pages/know-your-risk.

CAKES body launched its first product, grippy not sticky “CAKES covers” as as simple solution to help women feel more comfortable in workout tops and swimwear. Determined to find a better quality alternative to the crumpled foam sports bra pads and puffy pasties on the market, sisters Taylor and Casey designed seamless and sleek silicone inserts (CAKES!) for themselves, and released them without a formal business plan – just a single Instagram post.

Very quickly, they started hearing from women going through various body & boob changes (adolescents going through puberty, breast feeding moms, breast-cancer survivors) that CAKES made them feel FREE in their clothes for the first time in a long time. They were wearing CAKES to go braless altogether or as a complement to their bralettes, workout tops, and bodysuits that they were living in.

These women illuminated a huge opportunity and a much deeper purpose than originally intended… Today, CAKES body is on a mission to make every day feel as free as a no bra day, creating comfortable alternatives to the traditional bra while giving back to women’s health causes.

CAKES is dedicated to ensuring every woman understands her breast cancer risk and takes charge of her health with confidence and knowledge.