Haven Well Within

KnitWell Group has announced their expanded cause marketing campaign in support of the Breast Cancer Research Foundation with the “Sisterhood of Strength,” highlighting the stories of 20 resilient breast cancer thrivers. KnitWell Group is BCRF’s largest fashion retail partner with a philanthropic legacy which began with Ann Taylor and Loft 20 years ago. This year, all eight retail brands in the company’s portfolio including Ann Taylor, Chico’s FAS, Inc., Lane Bryant, LOFT, Haven Well Within, White House Black Market, Soma, and Talbots will come together in a first-of-its-kind campaign united under one goal: to fundraise for BCRF.

Each brand will provide ways for customers to join in the support for BCRF including: purchasing a brand specific Cares Card with a percentage of the purchase price donated and an added discount on their purchase, select brand products benefitting BCRF, and a Shop for a Cause in-store event in which a percentage of sales for the day will be donated, with matching donations made on Pink Day in-store and online. The KnitWell Group’s support has undoubtedly altered the course of breast cancer and now, with the collective power of all eight brands, stands poised to go double the distance—improving outcomes and saving lives.

Established in 2020, Haven Well Within is a retailer of women’s loungewear, sleepwear, beauty, wellness and home décor. From sourcing the highest-quality fabrics to partnering with women-owned brands, our collection of wellness essentials is curated to help women make their homes a sanctuary. Our online shopping site is located at www.HavenWellWithin.com, and there are about 200 Haven Well Within concept shops within Talbots stores across the U.S.