KnitWell Group has announced their expanded cause marketing campaign in support of the Breast Cancer Research Foundation with the “Sisterhood of Strength,” highlighting the stories of 20 resilient breast cancer thrivers. KnitWell Group is BCRF’s largest fashion retail partner with a philanthropic legacy which began with Ann Taylor and Loft 20 years ago. This year, all eight retail brands in the company’s portfolio including Ann Taylor, Chico’s FAS, Inc., Lane Bryant, LOFT, Haven Well Within, White House Black Market, Soma, and Talbots will come together in a first-of-its-kind campaign united under one goal: to fundraise for BCRF.
Each brand will provide ways for customers to join in the support for BCRF including: purchasing a brand specific Cares Card with a percentage of the purchase price donated and an added discount on their purchase, select brand products benefitting BCRF, and a Shop for a Cause in-store event in which a percentage of sales for the day will be donated, with matching donations made on Pink Day in-store and online. The KnitWell Group’s support has undoubtedly altered the course of breast cancer and now, with the collective power of all eight brands, stands poised to go double the distance—improving outcomes and saving lives.
This year, the KnitWell Group and all of its retail brands will focus their generous support on research efforts directed toward breast cancer prevention. A world free from breast cancer includes preventing the disease from occurring in the first place. In 2021, the World Health Organization announced that breast cancer is now the most commonly diagnosed cancer in the world, surpassing lung cancer for the first time and impacting more than 2.3 million people globally. Soaring incidence rates can only be tamed through prevention. For this reason, KnitWell brands are committed to funding research that stops this disease from ever taking root.
Three pillars of prevention research will greatly benefit from the KnitWell Group’s support: understanding the factors affecting breast cancer risk; improving early detection screening practices; and developing intervention strategies to reduce risk. BCRF and KnitWell are proud to support researchers that are addressing all aspects of breast cancer prevention.
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