The Vitamin Shoppe

The Vitamin Shoppe® has proudly partnered with BCRF since 2022. This October, The Vitamin Shoppe collaborated with GHOST® to offer the GHOST® LOGO SHAKER “HERO PINK ’24” in stores and online, and will donate 100% of profits ($6 per shaker sold) to BCRF. By engaging its community online and in stores, The Vitamin Shoppe brings BCRF’s impact to life by spreading the message of our mission, supporting those impacted by breast cancer, and committing critical funds that help save lives and improve outcomes.

Lifelong Wellness Starts Here™. The Vitamin Shoppe®, a subsidiary of Franchise Group Inc., is a global, omnichannel specialty retailer and wellness lifestyle Company with the mission of providing customers with the most trusted products, guidance, and services to support them on their journeys of lifelong wellness. Based in Secaucus, New Jersey, the Company offers a comprehensive assortment of nutritional solutions including vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products, and natural beauty products. In addition to carrying products from approximately 700 national brands, The Vitamin Shoppe offers products from its proprietary brands within its owned and wholesale channels, including: The Vitamin Shoppe®, Vthrive The Vitamin Shoppe™, BodyTech®, BodyTech® Elite, fitfactor™, fitfactor KETO™, plnt®, ProBioCare®, True Athlete®, and TrueYou™. In the U.S., the Company conducts business through over 700 company-owned retail stores under The Vitamin Shoppe and Super Supplements™ banners and via its website. The company is expanding its retail footprint via an innovative, omnichannel franchising model and opened its first franchise store in 2022. Globally, The Vitamin Shoppe serves customers in select Asia, South America, and Central America markets through local omnichannel partners.