Play for P.I.N.K.

Play for P.I.N.K. (Prevention, Immediate Diagnosis, New Technology and Knowledge) is a grassroots organization that uses lifestyle and sporting events to raise funds for breast cancer research. As PFP’s sole beneficiary, BCRF receives 100 percent of all funds raised.

Every year, an estimated 35,000 devoted women, men, children, and families organize Play for P.I.N.K. fundraisers in 30 states across the country. In 2024, PFP volunteers raised $6.25 million to fund 23 research projects, its largest donation made thus far. To date, Play for P.I.N.K. has raised more than $85 million for lifesaving research through BCRF.

Interested in getting involved with a Play For P.I.N.K. event or starting your own fundraiser? Visit www.PlayForPink.org or contact:

Eunice Liriano
Managing Director, Play for P.I.N.K.
646-497-2627| eliriano@bcrf.org